Gadgets Extremes

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Tag Archives: advertising

Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers … Continue reading

July 10, 2014 · Leave a comment

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest … Continue reading

March 8, 2014 · Leave a comment

New T-Mobile Ad Argues AT&T’s Upgrade Program Is “Calculating,” “Sneaky” and “Underhanded”

T-Mobile is continuing its argument that AT&T’s early upgrade program represents a raw deal for customers. In a new print ad set to run Tuesday in USA Today, T-Mobile lashes … Continue reading

August 2, 2013 · Leave a comment

Facebook Bulks Up Its Ad Exchange With Help From AOL

Facebook’s advertising exchange, which didn’t exist a year ago and now generates real revenue, is getting bigger. AOL’s will start using the exchange to buy ads for its clients … Continue reading

May 28, 2013 · Leave a comment

Did Samsung’s Super Bowl ad make a difference in its battle with Apple?

“Samsung’s Super Bowl ad got a lot of good press but did it increase searches for Samsung or Galaxy?” Haydn Shaughnessy wonders for Forbes. “And did it take interest away … Continue reading

March 19, 2013 · Leave a comment

140 Proof Brings Its Interest-Targeted Ads To Tumblr And Other Blogging Platforms

140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns … Continue reading

February 10, 2013 · Leave a comment