Gadgets Extremes

We know more about Technical Gadgets.

Twitter Data-Mining Startup HipLogiq Nets $7 Million in Series B

HipLogiq logo

HipLogiq, a Dallas, Texas, based marketing startup, announced on Monday it had raised $7 million in a Series B round of venture financing.

The new funds come courtesy of Hadron Global Partners, and follow HipLogiq’s $5 million Series A round from May of this year.

HipLogiq’s main business is centered around self-serve marketing for small and medium-sized companies as well as enterprise-level outfits, offering a tool that lets customers search Twitter for keywords and serve up ads or promotional offers based on the tweets. If someone on Twitter responds, a business could try to offer another coupon via HipLogiq for a group discount on items, providing incentive to retweet it to their followers and giving the promotion a chance to spread wider.

With the new financing, the company aims to expand its employee base from 20 to about 45, hiring a number of sales and marketing staff outside its Dallas headquarters – including people in California, New York and Atlanta, Ga.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Information

This entry was posted on December 29, 2013 by in marketing and tagged , , , , , , , , , , .

Categories

%d bloggers like this: