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Now the real Jony Ive era begins at Apple Inc.

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.Apple Inc. press release, October 29, 2012

“For all of Ive’s incalculable impact on Apple’s products since the late 1990s, he’s been a hardware person; other people have run the software for Macs, iPhones, iPads and other devices,” Harry McCracken writes for TIME Magazine. “Generally speaking, the arrangement seems to have worked well – certainly, Apple has had the smoothest integration of hardware and software of any company in its field.”

“Now Ive will call the shots for the whole Apple interface experience,” McCracken writes. “To my knowledge, the only other Apple employee who exercised that responsibility in the past was Steve Jobs… The bottom line: Ive has always been one of the most important people at Apple, but with this reshuffling, he gets the opportunity to become the most important person at Apple. That makes this the most important thing that’s happened at the company in the post-Jobs era.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Zulkifli” for the heads up.]

Related articles:
Analysts: Apple’s executive shakeup a consolidation, not cause for concern – October 30, 2012
Apple: Forstall pushed out by Cook, source says; news met with ‘quiet jubilation’ inside Apple – October 30, 2012
Apple CEO Tim Cook executes major management shake-up at world’s most valuable company – October 30, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Apple software designers sick of doing things Scott Forstall’s way; ‘civil war’ said breaking out – October 10, 2012
Tim Cook open letter: We fell short with new Maps app; we are extremely sorry – September 28, 2012
Apple newbie John Browett brings Dixons to Apple Retail Stores – August 17, 2012

An Apple CEO-in-waiting, Scott Forstall, sells 95% of his company shares – May 2, 2012

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